K2 Luxury
Founded 2014• Geneva, Switzerland
Label Patina certified • Member since 2026
How Can They Help You?
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11+ years of experience,
11+ years in business -
Primary Ultra-Luxury Focus: Patek Philippe, Audemars Piguet, F.P. Journe, A. Lange & Söhne, Richard Mille, Vacheron Constantin, MB&F, Independent Artisans
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CHF 800k - 3.4M+
The Story Behind K2 Luxury
Where private banking expertise and international networks converge to source the world's rarest horological masterpieces.
Founded over a decade ago by three brothers, led by Shahzaib Khan, a former private banker with 15+ years managing ultra-high-net-worth individuals, K2 Luxury emerged from a unique intersection of wealth management and horological passion. Shahzaib's tenure at a major Swiss private bank created personal relationships with ultra-high-net-worth collectors, royal families, and institutional buyers across Europe, the Middle East, and Asia Pacific. Rather than operate a traditional retail boutique, he transformed this network into something far more valuable: a global sourcing concierge for collectors seeking impossible-to-find masterpieces. His brothers brought complementary expertise, Shoaib bringing senior banking management experience, Bilal contributing watch retail background from IWC Geneva and auction house knowledge from Christie's, creating a family operation with uncommon operational sophistication. Together, they recognized that ultra-wealthy collectors didn't need another Geneva boutique; they needed a personal sourcing specialist who could locate specific rare references across continents, coordinate discreet acquisitions, and deliver white-glove service matching the exclusivity of their collections.
K2 Luxury operates not as inventory-based retailers but as international specialists in impossible-to-find Haute Horlogerie. The brothers established physical presences in Geneva, Dubai, Jeddah, and Hong Kong, positioning themselves within geographic proximity of the world's wealthiest collectors. Their inventory exclusively features grand complications: perpetual calendars, minute repeaters, split-seconds chronographs, and tourbillons representing the mechanical pinnacle of watchmaking. Patek Philippe dominates their focus, particularly rare Sky Moon Tourbillons and Grandmaster Chimes selling at CHF 3–4 million, alongside A. Lange & Söhne, Audemars Piguet flying tourbillons in exotic materials, and Richard Mille contemporary Haute Horlogerie. In 2018, recognizing emerging demand for independent artisanal watchmakers, they co-founded Salon des Horlogers, creating an exclusive channel to represent F.P. Journe, Laurent Ferrier, Kari Voutilainen, and Ludovic Ballouard, rare complications unavailable through traditional retail. This dual-brand ecosystem positions K2 as curator of both established Haute Horlogerie and emerging independent mastery.
The Experience
At K2 Luxury, you encounter Haute Horlogerie curation designed for the ultra-wealthy collector. Rather than walk into a showroom, clients typically engage through personal introduction via existing network referral or formal request form, requesting specific models, limited editions, or "impossible-to-find" pieces. K2's global office network enables meetings in Geneva, Dubai, Jeddah, Hong Kong, or any mutually agreed location worldwide. Clients receive transparent 7-day quotes reflecting market-rate pricing rather than marked-up retail margins. The service model prioritizes flexibility: bank wire payment, credit card options, cash transactions at Geneva headquarters, or customized terms for ultra-significant acquisitions. For pieces exceeding CHF 1 million, K2 arranges armored Brinks delivery or personal staff accompaniment, logistics matching the value and discretion demanded. Founder Shahzaib Khan personally manages relationships with ultra-high-net-worth clients and royal families, bringing private banking sophistication to horological acquisition. For collectors seeking grand complications authenticated through international networks and delivered through concierge service unavailable from traditional boutiques, K2 Luxury represents access to the rarest pieces on earth.
What Makes Them Unique
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K2 Luxury's foundational competitive advantage is their global network enabling sourcing of impossible-to-find pieces for clients worldwide:
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K2 Luxury specializes exclusively in ultra-rare, collector-grade haute horologie pieces. Grand complications, limited editions, exotic materials, and acquisitions from private collections.
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Operating as exclusive concierge rather than retail establishment, K2 Luxury provides white-glove personalization unavailable from high-volume dealers or online marketplaces.
Label Patina Friends say...
“This is the concierge service for collectors operating at the absolute pinnacle of ultra-luxury, where impossibly rare grand complications and private banking relationships converge. If you're seeking a specific Patek Philippe minute repeater or exotic Richard Mille that doesn't exist in public inventory, K2's international network finds what others cannot."
— Thomas, Label Patina Mystery Shopper
Ready to Connect?
Discover K2 Luxury for yourself. Whether you're seeking a specific timepiece or exploring what's possible, reach out directly to begin your journey. They're ready to help you find the watch you've been searching for.