Veritas Watches
Founded 2021 • Lausanne, Switzerland
Label Patina certified • Member since 2026
How Can They Help You?
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8+ years of experience,
5+ years in business -
Rolex (Datejust, Submariner, GMT Master II, Day Date, Explorer), Audemars Piguet (Royal Oak - various refs 1970s-2000s), Patek Philippe (Nautilus, Calatrava references), Omega (Speedmaster models).
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CHF 8k - 100k+
The Story Behind Veritas Watches
Where childhood passion for collecting evolved into a global sourcing mission for discerning watch enthusiasts.
Founded in 2021 by childhood friends Tim and Alex, Veritas Vintage Watches emerged from a simple frustration: they couldn't find the specific vintage pieces they wanted through traditional channels. Rather than accept geographic limitations or marketplace opacity, they transformed personal collecting experience into a mission to democratize access to rare timepieces. Beginning their collecting journey in 2018, Tim and Alex spent years absorbing horological knowledge, studying reference variants, and building relationships across international collector networks. By 2021, their expertise and global connections matured into a commercial venture centered on a principle that distinguished them from heritage dealers: complete transparency about pricing, condition, and provenance. In 2023, recognizing opportunity beyond vintage purists, they launched Adonis Modern Watches, welcoming a third partner to serve both vintage and contemporary collectors, signaling operational maturity and strategic ambition despite their young market tenure.
What sets Veritas apart is not family heritage or decades of accumulated prestige, but rather active international sourcing capability. While most dealers operate passively through online marketplaces or location-bound boutiques, Veritas maintains a global network of collectors and dealers, proactively acquiring specific references for buyers worldwide. Their curation philosophy remains disciplined: exclusively premium brands, Rolex, Audemars Piguet, Patek Philippe, Omega, Cartier, with strict condition and originality standards. Each acquisition reflects their founding belief: watches deserve to be demystified, not gatekept. They made transparency a core identity, explicitly disclosing service history, dial variants, and non-original components. This honesty, combined with competitive global pricing and worldwide free shipping, positioned them as the ethical alternative to opaque dealers and impersonal marketplace platforms.
The Experience
At Veritas Vintage Watches, you encounter watch sourcing designed for the digital age. Based in Lausanne but operating globally, the merchant eliminates geographic friction through WhatsApp contact, custom appraisal forms, and direct buyer relationships, replicating boutique-level personal attention without appointment gatekeeping. Collectors can request specific references, and Veritas' international network pursues acquisition, often locating pieces unavailable through public platforms. The inventory spans CHF 8,000 to CHF 100,000+, targeting affluent professionals and established collectors seeking investment-grade pieces backed by transparency and sourcing expertise. Every watch includes a one-year mechanical guarantee and comprehensive condition documentation. For sellers, Veritas offers both direct purchase with immediate payment and consignment access to a global buyer network. A dual approach reflecting alignment with collector interests over margin maximization. In an industry built on exclusivity and gatekeeping, Veritas represents a generational shift toward accessibility, honesty, and genuine sourcing capability that transcends traditional dealer models.
What Makes Them Unique
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Veritas' fundamental positioning rests on curation discipline and quality-over-quantity ethos. The founders explicitly state their operational philosophy: "our shared passion for watches led us to establish Veritas Vintage Watches, a company that specialises in selling luxury vintage timepieces...we were constantly amazed by the impeccable condition of certain timepieces. Discovering these led us to want to share these gems with others."
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This is Veritas' most distinctive competitive advantage. A capability few independent dealers actively promote or operationalize. While most Swiss dealers focus on local inventory or passive marketplace listings, Veritas explicitly positions international sourcing as a core service offering.
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Despite digital accessibility, Veritas replicates bespoke service characteristics of appointment-only boutiques through deliberate operational choices.
Label Patina Friends say...
“Veritas Vintage Watches represents a refreshing new era of collecting, where international sourcing expertise meets transparent pricing and genuine passion. Whether you're hunting for a specific reference or exploring your next acquisition, their global network and ethical approach ensure you'll find exactly what you're looking for, anywhere in the world."
— Thomas, Label Patina Mystery Shopper
Ready to Connect?
Discover Veritas Watches for yourself. Whether you're seeking a specific timepiece or exploring what's possible, reach out directly to begin your journey. They're ready to help you find the watch you've been searching for.